MULTI-USE, FEEL-GOOD WEAR
Offering a New Way to Use and Wear a Towel with Less Wardrobe Malfunction
#UpliftOurGirls! The Spa Dress® is a slip on towel, a dress-before-you-dress. Doesn't drop when you need a towel to stay UP. Leaves hands free for beauty routine as a remedy for 'towel dropping syndrome.'
Wearable under robes or as an alternative to bulky, shapeless wear. Practical for the sauna but versatile as a sundress or skirt on the beach, by the pool or anywhere your spa excursion takes you, at home or away.
The Spa Dress® rolls up, is easily packable.
Up until now short towels, bulky robes and shapeless wraps were the only spa wear available. That's not enough wardrobe functionality nor style for what a spa day is meant to do: Lift you UP!
Doesn't DROP When You Need a Towel to Stay UP!
Packaged as an emotional boost in a box, The Spa Dress® comes in 3 starter colors with motivational mantras to #UpliftOurGirls in mind, body and spirit, as a spa day should. Color offerings are designed to uplift mood so, no matter where you go, what you do or how you feel, The Spa Dress® can support the best of you. Reclaim your inner power in 'Confidence Boosting Black.' Lost your groove? Find your mojo in 'Get Gorgeous Pink.' Clean the slate in 'Starting Over White.' Click on the BUTTON below that best supports your need for a spa day!
“We saw a problem in public displays of ‘towel dropping syndrome’ at spas, health clubs and in particular, hotel rooms opening doors for room service. So, devised a solution in The Spa Dress®,” says brand developer Daniella Cracknell, who reinvented the popular 80s sundress into something new and useful for today's modern woman."
The Spa Dress® combines the reliable sundress style with the practical comfort of a towel-like wrap, and now wins a Family Choice Award, adds Cracknell, seen here sporting The Spa Dress® as a skirt. More in Airport Chatter, our reviews page where 'towel dropping syndrome' is explained!
Stay Calm and Spa On! #UpliftOurGirls@TheSpaDress
AS WORN BY MISS AMERICA
Five dollars of each purchase is targeted towards charitable causes that #UpliftOurGirls in mind, body and spirit.
A collaboration with MISS AMERICA was our first step towards achieving that goal, with many thanks to MISS AMERICA chairwoman Gretchen Carlson for helping us to put The Spa Dress® on the map through contestants sporting The Spa Dress®, representative of 51 organizations, including all 50 states and the District of Columbia.
Each color of The Spa Dress® aims to have a philanthropic mission of its own. For example, Get Gorgeous Pink for breast cancer research, Starting Over White for victims of domestic, sexual abuse, and Confidence Boosting Black for equal pay and opportunity in the workplace.